After being in the freelancing industry for a considerable amount of time, I have visited thousands of profiles, but very few of them caught my attention. Most of the profiles created on freelancer.com or a similar platform have so many loose ends and the long list of mistakes made time and again show clear patterns of inability to understand how one must ‘profile’ his/her freelancing profile.
As you all know, first impression is the best and you want to make it count. Much like elevator pitch where you have few minutes to explain your core business idea/concept to a potential investor from time you both get into elevator and the time it takes to reach to say 20th floor, that is your only window of opportunity to convince your potential customer whether you are a good fit or not for him to give you an appointment for the next round of talks.
Taking a step back before dwelling on this topic, as a new freelancer, by now you realize how less your chances are to get your foot in the door when a potential customer opens your profile link and makes a split second decision whether or not to invest his valuable minute or two to read what you have presented.
As a test scenario, if 7/10 potential customers visit my freelancer profile because of my ranking, in your case, may be 1/10 might give it a thought to visit your profile and you wouldn’t want to lose that chance to be ‘heard’
Which means, its time you revisited your freelancer profile and did some proofing to find those gaps that need to be closed to ensure you give yourself the best chance to get a response from that 1 customer that ‘may’ visit your profile because you happened to be one of the first applicants.
How do we overcome these mental blocks? Its easier said than done, but if you back yourself, the following tips will help you overcome any fears you have in your early days:
Observe and compare the above examples and you will understand where I am coming from. Being generic, obsolete, standard and using what I called cookie-cutter phrases wont make your freelancer profile / title / description unique.
Given the fact there are limitations in terms of characters on your freelancer profile, it is imperative you make the best use of it and let your prospect customers know what your specific skills, specializations are rather than writing about you being a student or someone that is willing to work hard or someone that is looking forward to gaining experience with freelancing.