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What influences clients to hire freelancers? Is it the price? location? or a combination of factors?

In today’s competitive freelancing market, we all have our share of cake, but on a given day, it becomes difficult and baffling to understand the logic that clients use to hire a freelancer.

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A lot of clients look for reputed freelancers that have a proven track record unless they mention they are open to hiring anyone. It becomes difficult if you are a new freelancer to get noticed.

# Tip 1

If you are new to freelancing, find smaller projects that help you get good reviews to your account and this makes it easier in the long run for you to get more visibility and response from prospect clients. Here are some example projects that you can bid on depending on your skill

  • We need a simple logo designed
  • In need of a simple article
  • Our website needs simple changes
  • We need someone that can upload 100 products to our online shop
  • Can anyone change our address thròughout the website?
  • We need website migrated to a new host

These projects fall under 10-30 USD or at the most 30-250 USD ranges and if you can quote something nominal and write a simple, yet efficient proposal, it will be considered by some, if not all clients

# Tip 2

Begin your sales pitch by some word or phrase that will help client know you have read his project description. A lot of freelancers submit copy/paste proposals which are considered as spam and never get a response from clients.

As an example, I will take an excerpt from one of the projects that I had applied on www.freelancer.com and not only did the client respond to me, but I also ended up winning that project

 I need someone to take a look at my website www.website.com and suggest me why its loading so slowly, I need the site speed improved and anyone that messages me should visit the site and send me suggestions, atleast a few, else I won’t bother responding

To this project, my response was:

 – I visited your website www.website.com and found out its slow as mentioned, main reason being there are many images used on home page that haven’t been optimized, one image size is more than 20 MB, there are other reasons too which I cannot disclose here due to limitations, send me a message and I will send you a detailed report of my analysis and submit proposal’

As most of you might be aware of, websites such as freelancer.com impose restrictions with number of characters that you can write during submitting a proposal. These measures have been implemented because a lot of clients complain about freelancers sending lengthy copy/paste messages that are irrelevant and untidy.

Hence, if you get into freelancing and happen to bid on projects, remember to write no more than 3 to 4 lines and request the client to get in touch via chat so you have a better chance of explaining about yourself, your services, usp and make an effort to convince him/her


1 Comment

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