Optimizing your freelancer.com profile
Most new freelancers are in a bit of rush to create their account and get started with bidding. While I understand the enthusiasm, many freelancers fail to understand customers pay attention to your profile and if they notice it is not up to standards, they will most probably not contact / shortlist and don’t feel the need to get in touch and explain to you because its not their job!
Whether you already created an account or yet to, follow this checklist and make sure your profile is optimized so you can stand a chance of getting leads. Ignoring this and hoping you will get response from customers is most probably the biggest mistake you can make as an aspiring freelancer.
- Never use a representation picture/photo unless you are a company/corporate user on freelancer.com
- Use your own picture and make sure its professional, clear and not pixel based
- Never mention you are a house wife / student / or someone looking to earn pocket money, most customers will never bother responding
- I find a lot of new freelancer not uploading portfolio items, why? Is it because you haven’t done any live projects? You can upload samples using your expertise
- Never mention your contact details on your freelancer.com profile – it is against their site’s TOS and guidelines
- Highlight your core skills and also explain what makes you stand out and define your unique selling proposition – A good example would be – I am a freelancer that has excellent English skills, equally competent with WordPress, especially its security and speed optimization related services
- Don’t write generic content such as – I am hard working, I am ready to work with you – I am always willing to help – Be more specific such as I am self driven and will go about my work with minimal guidance and will ensure you get visual updates on time
- Be clear about whether you are doing full time or part time freelancing so customers can make an informed decision
- Always highlight what your terms are upfront so the customer is aware, as an example I only work with customers that create milestones through this website or I am flexible to work with and can show you a demo if needed
- If you have basic communication skills, take help of online English composing tells / apps such as Grammarly and proof your content before putting it up on your freelancer profile because customers prefer working with someone that values quality
- If you don’t have decent English skills, its worth taking help of a colleague or friend who can write on your behalf and make sure the level of English is decent and acceptable as per International standards as most of the customers are overseas
- Consider uploading a video intro or record a video outlining what your services entail and publish the link on your freelancer.com profile so customers can get to see and hear you and your confidence
Why your freelancer.com profile matters
Even if you are new to freelancing or at the bottom of ladder, having a professional approach towards your freelancing career is important to make sure you take the right steps and follow best standards which helped me and others to get into top 5% freelancers internationally.
Yes, optimizing your freelancer.com profile will not create any magic right away, but if you think logically, there are times when you happen to be the 1st applicant which means if customer reads your bid message and decides to take a closer look at your profile, he/she must have a decent first impression by visiting your profile which means you need to optimize your freelancer.com profile to give yourself the best chance of being considered for hiring.
As explained in one of my other articles, apart from your profile optimization, it is important you read the entire project description and write relevant questions or express your interest to ask questions about the project so customer knows you are not one of those spam bots. If you have a large list of questions, instead of putting all of them at one go, consider putting 2 questions to begin with and request your potential customer to respond to them.